While a Press Release is a very powerful marketing weapon, its impact is heavily dependant on the contents of the actual press release. If the writing and ingredients are dull and uninspiring then it matters little how large your list for distribution is. In fact what will tend to happen is that it will hardly get used by a huge majority of the people it will be sent out to.

So what does a person need to do to ensure that their press release has maximum impact?

A very effective technique is to ensure that your press release makes every effort to touch the hot buttons of the readers who will include prospects and prospective clients whom you are targeting. Hot buttons are the things that really turn them on, or aspects of your business that are sure to attract plenty of interest.

For instance a celebrity singer releasing a new song will have their press agent talk about their current marriage or the new baby that they are expecting. Those are the hot buttons to touch that will ensure that virtually everybody who receives the press statement or press release will gladly and hurriedly use it in their publication, electronic or online medium.

While it may not always be easy to find these hot buttons in some businesses, a useful tip is to look for a current topic in the news and then peg your entire press release on it. Your product or service could be a solution to a nagging problem of national interest. Or it could even serve to confirm a certain public view and opinion on the matter at hand. Whichever of these methods you choose to link the information in your press release to, it is bound to help create a lot of interest and touch the relevant hot buttons to ensure that it is not only published but will be eagerly read and taken in by readers and your prospects.

This form of marketing has also proved to be much more effective than conventional paid advertising for the simple reason that readers always take news or feature articles much more seriously than a paid advertisement. Little wonder that many businesses have been able to use a single press release to sell out their products.

Press release distribution is a powerful internet promotion tool that has worked miracles for many online business beginners. If you are considering using press release distribution to market your online business, which is one of the nets most effective marketing techniques and systems, then press releases should become an important part of your internet marketing plan.

The Advanced PR press distribution from Majon.com is the quickest, safest and most cost effective way to distribute your EXCLUSIVE press release via internet. We distribute your stand-alone press release direct to our wide distribution list including the entire major (and many mid-size) newspapers, online web magazines, wire services and many more media sources. Advanced PR will distribute your press release to over 680,000+ targeted press contacts. While powerfully increasing web site traffic your gaining exposure that will last a lifetime.