I have reviewed thousands of articles written by marketers hoping to promote their websites, products, affiliate programs, and e-books. While most of the articles are useful, all too many are not worth the paper they’re printed on (and that’s saying a lot in the electronic age!) Are you making the same mistakes?

In this article you will discover the simple, common sense techniques that will get your article accepted by article banks, approved by newsletter editors, and published in some of the largest ezines online.

I’ll show you how to increase your “article-submitted-to-published” conversion ratio and draw readers over to your site by improving your “newsletter-reader-to-qualified-visitor” ratio.

~Offer Valuable Content~

This, of course, is paramount to your success, so it’s first on the list. Share your knowledge of the topic, and don’t be stingy about it. If you include tips, tricks, and helpful information, you’ll get more editors to publish your article. They need content to keep their existing subscribers loyal, attract new subscribers, and earn them some money.

What content do they want? Readers want to read about topics of interest, and learn from your experience and insight. Tell a story, explain how things work, offer examples because that’s the way people learn. Once you give them some interesting information, they’ll visit your website to learn more from you. Because they already trust you, they’ll visit your site pre-qualified and open to an offer. This is the best kind of web visitor.

Valuable content will improve your “newsletter-reader-to-qualified-visitor” conversion ratio.

~Don’t Sell~

If you submit a sales letter, there isn’t a newsletter editor on the planet who will publish it. After all, they have a newsletter that reaches thousands, maybe tens of thousands, of targeted, double opt-in subscribers. If you want them to publish your blatant advertising, you’ll have to buy an ad.

Think about the article banks. Why would such article repositories as www.eBusiness-Articles.com or www.Healthy-Articles.com want to clutter up their directories with advertising sales letters? They want original, valuable content, because they serve newsletter editors and publishers. If the content doesn’t draw the interest of their audience (editors) the repositories don’t want it.

Sales letters will hurt (maybe eliminate) your “article-submitted-to-published” conversion ratio.

~Use Product Placement~

I know, I know, the only reason you’re writing articles is to increase your sales, and I just told you not to sell. Don’t fret – there’s a way to successfully sell your company within your article without submitting a blatant sales letter.

Hollywood producers incorporate products into their movies. Would you pay to see a movie about the features and benefits of Coca-Cola? Probably not. Would you watch a movie with Tom Cruise chasing bad guys? A lot of people will.

No one complains when he drinks a Coke while contemplating his next move. No one minds when screeches past a Coca Cola truck during the high-speed chase. And at the end, when gets the girl while standing in front of a Coca-Cola display, does that bother you? No, of course not, because none of those things took away from the plot of the movie. The story was interesting. Coca Cola spends millions on product placement every year, because they’ve learned that when movie goers enjoy the movie, Coke sales go up.

Do the same in your article. Use your business as the basis for a story you tell. Use your product as an example. Use one of your customers as a case study explaining your point. One of the authors at ArticleMarketer.com took this advice and wrote an article to submit through our service. When publishers read his article they …

See what I just did there? Now you’re just a little disappointed that I didn’t finish the story, aren’t you? Do that in your article. Engage your readers, involve them in the story, make them want more.

Product placement will improve your “newsletter-reader-to-qualified-visitor” conversion ratio.

~Formatting Matters~

You must follow the rules and guidelines listed by each newsletter, article site and publisher on your list. The formatting of your article can have a tremendous impact on whether or not it gets published. Each publisher has different requirements, so read the guidelines and submit accordingly.

At Article Marketer, we submit articles to a wide variety of article repositories, newsletter editors and email distribution groups for authors around the world. We’ve made hundreds of thousands of successful article submissions, but before we could launch our service, we had to evaluate the submission criteria of each publisher, repository and article site on our long distribution list. Here’s some of what we found:

Most sites don’t want HTML. Others allow an anchor tag, but no formatting tags. Some publishers want articles with 60 character lines, with a hard break at the end of each line. Others will reject an article with 60 character lines, preferring automatic word wrap. Others want 65 character lines. One wants an 80 character line.

Some don’t want your copyright and personal information at the top of the article. They also don’t want you to repeat the article title or your byline in the article body. Others require it there.

Keep in mind that the first few lines of an article (following the headline) are key to capturing a reader’s attention. Depending on the submission site, they’ll format your article with copyright and reprint rights, without squandering the “prime real estate” on copyright, reprint rules, and other stuff. If a reader doesn’t get pulled into your article, your resource box can’t deliver traffic to you. Then what’s the point?

Following the submission guidelines will increase your “article-submitted-to-published” conversion ratio.

~A Powerful Call to Action~

Every article should end with a distinct and powerful call to action. I’ve seen authors who try to cram every site they know into their resource box. This is a waste of time, and it confuses the reader.

Imagine if you’re reading an article about how to whiten your teeth. The article is well written and you start thinking to yourself “Hey, this author knows his stuff!”. When you get to the end and you see a link to whiter teeth dot com, you’ll probably visit. However, if the whiter teeth link is stacked on top of clean fuel dot com and marketing stuff dot com, a confused reader will not click at all. Talk directly to your qualified audience about your topic and send them to a specific site, then watch as your sales go up.

Focusing your call to action will improve your “newsletter-reader-to-qualified-visitor” conversion ratio.

~It’s An Article, Not a Letter~

Many authors make the mistake of thinking of their article as a personal missive to the reader. A personal voice is terrific, just remember that you’re writing an article, not a letter to a friend. Articles in Time Magazine never end with:

Sincerely,

Susie Jones

While it is true that some authors will sign off with a trademark tagline, that tagline is incorporated into their article, and it’s never followed by a signature. Besides that, a signature isn’t a powerful way to close your article. Use a powerful call to action.

Avoiding the look of a personal letter will increase your “article-submitted-to-published” ratio.

~Don’t Change the Title and Resubmit~

If there’s one thing that an editor hates more than anything, it’s to get the same article multiple times. I know that there are people telling you to resubmit your articles with new titles, because the headline is important. While I don’t deny the importance of a good headline, just putting a new headline on an old article is a really bad idea.

Christopher Knight at http://www.