Scientific research at Tufts-New England Medical Center has provided proof that all diets are effective if you can stick to them. Atkins – low carb; The Zone – low glycemic index; Ornish – low fat; Weight Watchers – low calorie.

But medical research has also proven that very few people can stick to any diet because of his or her appetite. So to be successful with a diet, appetite suppression is required.

The Dictionary defines “Appetite” as: “The desire for gratification of some want, craving, or passion.” So “appetite” is eating and drinking for relaxation and pleasure.

Many people confuse appetite with hunger. Hunger is defined as “The body’s call for nourishment.” In other words, when the body needs energy, that’s when you feel true on hunger. By that designation, it is actually impossible for a person who is overweight to “be hungry.”

However, it is possible for you to have feelings that you interpret as “hunger.” And the stomach contracting in expectation of being fed causes those feelings.

When you were a toddler and you became upset, your mother would put a nipple into your mouth to calm you down. You would get distracted, become peaceful and often fall asleep. That sequence of events was repeated many, many times so that your unconscious mind was programmed: When something goes into your mouth, you get relaxation and pleasure from it.

Now that you are fully grown, if you feel upset, you crave something in your mouth for relaxation and pleasure – food!

People Also Get Cravings and Urges Because Of Conditioning.

When you pair consuming food with any other activity, the other action will trigger cravings for food and a feeling of urgency to eat. This is called a conditioned response. For example: If you eat when you drive your car, you will automatically get an urge to eat each time you drive your car.

What About Compulsive Overeaters Who Eat Because Of Emotional Reasons?

The dictionary defines a compulsion as an “irresistible impulse.” NLP (neuro-linguistic programming has a presupposition: There is a positive intention behind all behaviors. In other words, our subconscious mind only motivates behaviors that benefit or protect us in some way. In NLP terms, we say that being fat is a behavior when it provides a positive outcome or intention.

I’m willing to bet that you’re wondering what the possible positive outcomes of being fat are. The list of possible positive outcomes is as long as the list of people who have an appetite that is out of control. But I’ll give you a classic example: A person gets their heart broken in a relationship. So to protect the self from getting the heart broken again, the unconscious motivates the self to become overweight to keep the self out of relationships and prevent another broken heart.

A big secret to eliminating your appetite is called an NLP six-step reframe. With an NLP reframe, we respect the fact that the mind is motivating us to consume our food for relaxation and pleasure. And if we are eating compulsively because being fat is protecting us, we respect that also.