If you’re reading this ezine, it’s likely that you’ve participated in a teleseminar, whether it be mine or one of my colleagues. You’ve probably been on some that have been very good, where you got tons of really valuable information. And you may have found yourself on a few that were nothing but pitch-fests for the host’s lastest product.


But I want to share something with you. Hosting content-rich teleseminars for my target market is some of the quickest and easiest money I’ve generated in my business.


Holding FREE introductory teleseminars are a great way to promote your business, increase your email subscriber list, make more sales on your products, and enable your potential clients another way to connect with you. By being on the phone with you, they get to know you through your voice, adding the human touch that can be so hard to cultivate online.


I offer a free monthly teleseminar that gives people an introduction to what I teach. From each of these calls, I get more ezine subscribers, more members for my Client Abundance Coaching Cafe, and more sales of my 21 Easy & Essential Steps to Online Success System.


Holding PAID teleseminars helps to promote your business and generate revenues as well. I do one paid teleseminar at least every two months on a different marketing topic, and I gross a minimum of $1000 for each of these calls.


Another way to offer teleseminars is to do “intensive” or “bootcamp” series of multi-week teleseminars. The lastest type of these that I’m offering is my “21 Steps Take Action Group” 10-week teleseminars series. This is the first time I’ve offered this particular program, so the price tag was a bit lower than it will be in the future at $297. I’ve also offered 4-week ‘”workgroups” on the topics of listbuilding and search engine marketing for a lower price point but that have been very profitable as well.


Here’s what you need to get started:


1. The Right Target Market and the Right Topic


Here’s the secret for producing and profiting from a teleseminar: It must be designed for a target market AND it must solve a problem that that target market is struggling with. If you have those two keys in place, you’ll be sure to attract enough sign-ups and make money from your topic.


2. A Bridge Line


There are several good FREE bridge lines available for you to use, but the one I’m currently recommending is FreeConferenceCall.com because you can record the teleseminar for free as well. This is a nice benefit to offer your participants and to anyone who had to miss your teleseminar for any reason. I use it as a back-up recording for all my calls. You can have up to 100 people on the line with you.


3. Recording Service


You’ll need a way to record your teleseminars so you can provide the audio for people to listen to later and for you to make CDs from if you decide to package your teleseminar into a physical product later. I use AudioAcrobat to record all my teleseminars, with FreeConferenceCall.com as a back-up.


4. Automatic Registration


You’ll want to be able to have people sign up for your teleseminar without you having to do a lot of work. I use Aweber for all my teleseminar registrations, but you can also use your shopping cart’s autoresponder service if you have one.


I’d like to invite you to start offering free teleseminars to promote your business, and once you get more comfortable with both the format and the technology, start offering paid teleseminars. Even if you only have a handful of people on your first call, it’s great practice. And I guarantee your numbers will increase as you continue to build your email list, and you’ll be profiting from teleseminars in no time.



PS: These are the nuts and bolts of offering a teleseminar for your target market. Obviously, there’s a lot more to it, like…


How do I choose a topic that I know people are interested in?
How do I get people to sign up?
Where can I advertise my teleseminars?
What days and times will get me more people?
How much should I charge?


To learn MY step-by-step formula (including 4+ templates for you to follow) for producing teleseminars that REALLY make you money, see my program, How to Make Your Teleseminars Make You Money.


© 2007 Alicia M Forest and ClientAbundance.com