Exhibitions and trade shows are a very powerful marketing and promotional tool when done professional. They are a great way for your company to attract potential new customers. Creating the right corporate image for your business is very important and done correctly could seriously increase your business status . When done correctly the use of colour, logos and images can create a breath taking display. You want a display stand that is eye catching enough so it stands out and draws potential customers to you. The wording needs to be clear and large enough for people to read from a far. You want your display to attract people and bring them to your stand; only a smart professional design will do this.

You can get exhibition stands in all shapes and sizes, some can be collapsed and moved around, although some can be permanent displays like the display stands you see in museums and visitor centres. You can also get trailers fitted out so you can take your exhibition all around the country. Road shows are becoming more and more popular and a great way for companies to move around the country promoting their products or services.

A good exhibition designer will build your stand to your exact specification. If you have no specification then a good design company will be able to come up with a good design for you. You may have a logo or company headed paper that can be used as a starting point. The more you tell the designer about your company and the image you are trying to portray the better the overall appearance and design will be. Getting this image right is very important

Some companies will also design professional looking plinths, podiums, kiosks and workstations and lots of other accessories. All of these will help with drawing buyers to your stand and keep their attention for longer. Some stands can be made with the intention of holding computers or laptops. You can also get stands made with the computer integrated into the displays.

kiosks are flat pack designed, so they are easy to move around and construct yourself.

The costs of display and exhibition stands vary considerably, they can be priced anywhere from a few hundred pounds to thousands of pounds. But as long as you get the design right in the first place and they are made to a good quality you should be able to use them year after year.