Article marketing means writing articles and having them published in ezines (electronic magazines) and on other people’s websites in the hope that visitors who read the articles will visit your website. The presence of your articles online also earns valuable links to your website and this increases your standing with the search engines.

Article marketing is one of the best methods of free online advertising. There are many sources of free advertising online but, sadly, with most of them you get what you pay for: nothing. Article writing and publishing is different: it is both free and effective.

There are some people who simply cannot or will not write. A webmaster who can’t write or refuses to will have the choice of hiring a ghost writer (expensive), buying “limited edition” pre-written articles that will be sold to a few hundred other webmasters (cheaper but still a significant dent in the advertising budget) or republishing articles offered on article directory websites (free). The free option is the most popular and, if you can write, you get the chance to have your article with a link to your website used by the webmasters who republish articles from the directories.

Writers can be divided into two categories: the ones who find writing easy and the ones who don’t. There is such a thing as a “natural” writer just as there are natural born artists and musicians. The natural writer can produce an article in the time it takes for a cup of coffee to cool down to drinking temperature and, at the same time, be planning the next article and the one after that. If writing comes easily to you, you will probably find that the process of submitting your articles to other webmasters and directories takes longer that the actual writing.

Being a natural writer is a matter of luck just the same as being double jointed, blue eyed or tall. Unlike these characteristics, the ability to write is something many people can learn. Many people who say they can’t write, have never tried it but, if you know how to get started, you can become a proficient writer. If writing ability was not given to you as an art, you can make it your craft provided you have the ability to spell and a grasp of the rules of grammar. You probably won’t be able to train yourself to be a great poet or a world-renowned literary figure but, with a little effort, most people can train themselves to produce decent ezine articles.

The most common problems quoted by people who want to try writing ezine articles are that they don’t know what to write about and that they can’t find enough to say. If you are not an experienced writer, always write about something you know: if you are having a struggle with the process of putting ideas into writing, you don’t need the added work of carrying out time consuming research. When you have managed to craft a few articles you will find that thinking up subject matter and finding enough to say is no longer a problem (trust me here, even though it might seem unlikely it’s true), so just start writing.