Article marketing is still one of the most widely used forms of promotion by website owners. There is no doubt that it holds many benefits, but it is important that we understand the right way to approach article marketing and don’t fall for the same mistakes that many seem to make.

The basic concept of article marketing is to submit an article on a chosen topic and to receive exposure and promotion for our business in return for syndicating to article directories. The amount of exposure and promotional benefit our business can receive depends on how well we use article marketing.

In order to benefit from article marketing as much as possible there are a number of things that we should consider. In this article I will touch on several of them.

Spelling and Grammar

For some authors this isn’t a problem. However, for many others it could be one of the reasons why article marketing is a method that they try to avoid. This shouldn’t be the case as a simple spell checker can solve most errors.

Article Title

This is arguably the most important part of the article. The title is what grabs the readers initial attention, and in conjunction with correct keywords holds the key to the amount of traffic that articles can receive.


Following on from the point I’ve just made about the title, the correct use of keywords is what influences that amount of constant traffic that we can possibly receive from our article ranking in the search engines. Related keywords are also important with recent search engine algorithm updates.


In order to make the most of the readers that choose to read our article it is important to show our knowledge. By demonstrating how much we know about a certain topic we can gain the trust of the reader before they have even visited our website link. This is highly important as it can affect how the visitor reacts to our website (reading more content, opting in to a newsletter, buying a product).

Resource Box

Having successfully managed to get the reader to read our article it is now time to create a “call to action” in our resource box. This is where we ask the reader to do something by following the website link that we provide. This could be to go and sign up for an eCourse, download an eBook, buy a product, or to simply visit a website to read more articles on the topic.