When you are doing affiliate marketing, you will hear from a lot of internet marketers that if you do not have your own list, you will not have a long term business. So what this article will touch on will be the importance of building your own list.

It is a known fact that people do not buy on their first contact with the website. If this person is in your list, you may have to send out more than 6 emails before the people will buy the products from you. So why did you collect customers data who wants to download your free reports or ebook. The simple reason is that you will be able to follow up with them.

You must always remember to collect the customers data before sending them to the merchants website. Do not forget that you are giving free promotion to the merchant. You will only get paid if you get a sale. If you direct the customer straight to the merchants website and he did not buy, you will lose your customer forever.

But when you do get their data, you will be able to follow up with them and remind them the reasons of why they should buy the product from you. What you can do next is to publish your own Ezine or online newsletter. When you do that, you will be able to build relationships with your subscriber. People will tend to only buy stuff from people that they are familiar with.

This strategy or tips will requires you to balance between useful information and sales pitch. If you continue to provide and write good quality information for them, you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products. It is a very useful strategy to use and it will works if you are willing to put in the time and effort to learn.